Sotheby's International Realty Canada

SIRC
(SOTHEBY'S INTERNATIONAL REALTY CANADA)

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TYPOGRAPHY

COLOURS

PRIMARY

Headings

MENO BANNER SEMI BOLD

JAPANESE INDIGO

PALE SILVER

Subheading

SECONDARY

FREIGHTBIG PRO BOOK ITALIC
(TRACKING: 225)

Body Copy

MONTSERRAT REGULAR

RAISIN BLACK

ALABASTER

LOGO + WORDMARK DEVELOPMENT

PREVIOUS LOGOS

VARIATIONS

FINAL VERSION

PHOTOGRAPHY

AGENT BRANDING | MEREDITH NICHOLS TEAM

During my time at Sotheby’s International Realty Canada, I helped develop refreshed branding for the Meredith–Nichols real estate team, a leading group specializing in estate, equestrian, and countryside properties across King Township, Caledon, and surrounding areas.

With their focus on “greener pastures” and rural lifestyle expertise, I created a visual direction that balanced classic sophistication with a modern, approachable feel. The resulting brand system reflects the team’s heritage, their connection to the community, and the elevated yet grounded lifestyle they represent.

2025 SPRING SALE CAMPAIGN

AGENT ONBOARDING INTERACTIVE GUIDE

At Sotheby’s International Realty Canada, I collaborated with the National Marketing Team to design an interactive onboarding guide aimed at simplifying the experience for new real estate agents. With countless tools and resources available across the brokerage, many new agents often felt overwhelmed, so this guide consolidated key information into a clear, structured, and user-friendly format.

After its success, the guide was adapted into a customizable template, allowing regional offices across the country to tailor it to their own needs. The final product became a widely used resource that streamlined onboarding, improved internal communication, and supported agents in getting up to speed quickly and confidently.

VIEW INTERACTIVE BROCHURE

AGENT MARKETING & BRAND COLLATERAL

I regularly created tailored marketing materials for individual agents and teams—ranging from property brochures and just listed/sold postcards to social media assets and digital campaigns. Each piece needed to reflect the agent’s unique brand and business style while staying aligned with Sotheby’s strict brand standards.

This required a balance of creativity, consistency, and precision, ensuring every asset felt both personal to the agent and cohesive within the broader SIRC identity.