Following the success of the Specialty Solutions Farm Broker Contest, I was approached again to lead the branding and creative execution for a new cross-business contest targeted at BrokerLink brokers. Unlike the previous single-line campaign, this initiative needed to engage brokers across multiple lines of business (including Construction, Equipment Breakdown, Financial Products, Farm, and Non-Standard Risks) while still feeling cohesive and on-brand.

 

I developed the full visual identity for the LinkUP Contest, including the logo direction, poster design, promotional materials, and various digital touchpoints used by regional teams. My role included concept development, layout design, adapting visuals for multiple business streams, and ensuring all assets aligned with the contest mechanics and Intact’s brand guidelines.

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The final suite of materials provided a unified campaign look that could flex across different product lines while keeping messaging clear, energetic, and broker-focused.