CLUBLINK
scroll to see more
2025 SPRING SALE CAMPAIGN
I led the creative direction for ClubLink’s 2025 Spring Sale, collaborating with the e-commerce, regional, and communications teams.
From concept to execution, I developed the campaign branding and delivered assets across email, print, and social media. Real-time feedback and analytics guided refinements, resulting in a strong performance; 330 new customers, with over half being first-time buyers.
WORDMARK
TYPOGRAPHY
League Spartan Semi Bold
HEADLINE
League Spartan Regular
BODY
Viga Regular
WORDMARK
COLOURS
CHARCOAL NIGHT
BODY
JAPANESE LAUREL
ACCENT
HALF COLONIAL WHITE
BACKGROUND
DELIVERABLES
CRASHER
DEALS
DOOR
2025 SPRING SALE CAMPAIGN
GUEST PASS PROMO CAMPAIGN
Each year, ClubLink promotes its Prepaid Guest Pass program through a two-phase digital campaign; during the holidays and again in spring. For the 2025 promotion, I developed a motion-based design in After Effects to refresh the campaign’s look and boost engagement.
​
The animated graphic template allowed for easy updates to club logos, pricing, and layouts, making it adaptable across email and social platforms. This new approach offered a more dynamic and seasonal presentation, which was well-received by the marketing team and generated strong member interest.
DECEMBER 2024
APRIL 2025
GREEN FEE FLASH SALE
In December 2024, our team was tasked with creating and launching a digital campaign to promote exclusive 2025 season packages with less than 24 hours to deliver. By incorporating ClubLink photography, a refined green palette, and finishing it off with a rich red bow, the final email design struck the perfect balance between seasonal warmth and brand consistency.
​
The campaign reached 67,000 members, achieving a 41% open rate and 500 package sales, generating $100,000 in revenue.
E-COMMERCE CAMPAIGN ASSETS
I was responsible for designing a wide range of digital assets to support seasonal e-commerce promotions, including Black Friday, Boxing Day, and the annual Spring Sale. Working under tight timelines, I created cohesive visuals across multiple platforms and format, from web banners to social media graphics, ensuring each campaign aligned with the sale theme while maintaining ClubLink’s brand identity.
BETTER BILLY BUNKER PROJECT | FULL LENGTH FEATURE + TEASER TRAILER
For ClubLink’s Better Billy Bunkers initiative, I created a full-length informational video and a short teaser to showcase the course restoration work happening behind the scenes. Using Adobe Premiere Pro and Adobe Rush, I combined interviews, construction footage, and playful on-site moments to create an engaging and informative piece for members.
TEASER TRAILER
FULL-LENGTH FEATURE