FREELANCE
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DELIVERABLES
STATIC GRAPHICS
SHORT FORM ANIMATION
FLYER
YORK REGIONAL POLICE | COMPETITION ENTRY
I was invited by York Regional Police to develop a design-first concept for an impaired driving prevention campaign focused on increasing 9-1-1 calls and community action.
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I created a short-form animation that highlights the stark contrast between staying silent and taking action. Using hyper-realistic, painting-inspired illustrations, the piece blends storytelling with high-impact visuals to create an emotional and urgent message.
Designed primarily for social platforms, the concept is also adaptable for print, allowing it to extend seamlessly into poster and campaign applications.
2025 SPRING SALE CAMPAIGN
IKONIK ARCHITEXTURAL™ ELEMENTS | PRODUCT SHEET DESIGN
IKONIK commissioned me to redesign their screen and post system product sheets, which were previously content-heavy and visually outdated.
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I streamlined the information architecture, reduced the content to a clean two-page layout, and introduced a minimalist design that put the product front and centre while keeping technical specs clear and easy to digest.
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The result was a modern, user-friendly product sheet that received positive customer feedback and was later adopted for digital distribution by third-party vendors—helping extend reach and support future sales.
OLD PRODUCT SHEET DESIGNS
WEDDING STATIONARY | PERSONAL PROJECTS
Alongside my professional work, I’ve designed custom wedding stationery for close family and friends — including my own wedding. These projects allowed me to create deeply personal, detail-driven designs that reflect each couple’s story, from invitations and day-of details to cohesive print suites. Working closely with loved ones reinforced my appreciation for thoughtful typography, print finishes, and the emotional impact of well-crafted design.
